Check out: http://bit.ly/1LiJl3z
Among many great points, Ken notes:
Legal services delivery has been trapped in a one-size-fits-all-this-is-the-only-way-we-do-it phase since the early 1900s. As competition has increased, lawyer’s have responded by trying to maintain the fiction that they can do all aspects of legal services delivery exceptionally well. Of course, that fiction has butted heads with reality. Lawyers, the same as anyone else, cannot provide excellence in all aspects of legal services delivery. More to the point, those who try to do so, though they may not recognize it, end up being mediocre.
The trick in services, it turns out, is to start with what your client values. Lawyers often don’t know what their clients value. For some clients, it may be timeliness, for others cost, and yet others may value a comprehensive scope. Whatever the client values, that is where the lawyer should seek to excel in her services. To do so, the lawyer must accept that she will need to be bad in some other aspect of services. Note, I didn’t say that the lawyer should accept average, mediocre, or fair-to-middling in areas the client doesn’t value; I said bad
Let's learn to embrace the apparent oxymoron: To be really good, I must be really bad.